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“Getting More Referrals for Your Practice”

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What is the Chance That You are Missing Valuable New Patients?

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3 Ways to Boost Your Practice in the Slow Economy

So, not big news, this slow economy thing, it’s been almost 4 years now. The big thing is not when will it end, but what can we do NOW to ward off it’s effects? Here are our top 3 ways to keep your dental practice busy while the economy does whatever it is going to do.

1. Evening patient phone calls from the doctor. I don’t actually know of a better practice builder or practice booster than this. Patients will never feel more cared for than when this call is made the night after their dental appointment. The wow factor here is extremely high and you just don’t get any better than this for patient happiness, satisfaction and ultimately, loyalty. It only takes a few minutes, but they are possibly the best minutes you can spend all week long.

2. Reactivation and recare calls made consistently every single week. No excuses, no exceptions, this has got to be the main priority, other than taking care of the patient that is physically right in front of you. Many of you know that we work with a LOT of dental practices and we speak with many more every single week, all year long. The percentage of practices that can honestly report that this is being done in their practice every single week with precision is so low, it scares me a bit, and I consider myself to be pretty tough! If this is not possible to do within the practice, there are many reputable companies that will make the calls for your practice. I hate to steal from Nike, as it’s been done so many times, but this is one that you need to “just do it!”.

3. Asking for referrals and developing a referral system. For whatever reason, when we were in dental school, we must have been brainwashed to think that it was not OK to promote ourselves or our practice in any way, shape or form. We are uncomfortable with it, so we just skip this idea of asking our happy patients to send their friends and family to us. The truth of the matter is they WANT to help us, especially if they are really loyal to the practice (see point #1 about creating loyalty). The referral system can be extremely simple, but it needs to be consistent and has to be 100% participation from every team member. No exceptions!

The fourth and final thing that I want to leave you with is that there are about 100 more things that you can do to boost your practice in the slow economy and if you are already doing the 3 things above, then give yourself a pat on the back. The truth of the matter is that very few practices are doing this consistently, so they are not experiencing the growth that they are seeking. Here’s to getting these things done and loving YOUR practice!!