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27 Ways to Get Quality New Patients, Keep the Patients You Already Have and Grow Your Practice

I want to let you know first and foremost the reason there are 27 Ways. You are probably thinking that there is no way you can do 27 things at once. I realize this. While your successes will be quicker and greater if you do implement all 27, sometimes other things take precedence, and for that reason I have prioritized the listing.

I have tested each of these 27 ways in my practice, and I can personally attest to the fact that they work. Certainly, in different areas of the country markets are saturated in different ways, so there will be some small differences from practice to practice, but I believe this system also accounts for that.

It is really my goal to help you avoid some of the common pitfalls that people tend to run into when they launch a concentrated marketing effort. One of the things I hear all the time from our clients is, “I ran this and I didn’t get anything, or I did that and I didn’t get anything.” I get it. It’s incredibly frustrating. That is one of the primary reasons I am doing this. So sit back and learn.
1. Making Your Website Relevant
2. Google AdWords
3. Articles
4. Creating a linking strategy
5. Creating a Referral Program
6. Adding more niche services
7. Flyers
8. Freestanding Newspaper Inserts
9. Using testimonials
10. Direct Mail
11. Targeting new movers in your area
12. Using a Val Pak or Money Mailer coupon mailer
13. Press releases
14. Media pitches
15. More newspaper options
16. Join a business networking group
17. Find a Niche
18. Measuring results using tracking tools
19. Newspaper advertising
20. Partnering with other businesses through joint ventures
21. Communicating with your patients through e-mail
22. Email Marketing
23. Another use for email marketing
24. Social networking
25. Collaborate with your colleagues in the medical field
26. Community involvement
27. Billboards

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