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Taking the Guesswork Out of Marketing in Dentistry

Learning and studying marketing BY FAR the best dollars I have ever spent on education after my DDS. I didn’t start out to learn marketing, it was a case of “necessity is the Mother of invention”. I HAD to learn marketing, I started up with an associate as well as myself, two dentists, no patients…it’s a long story!

While I would encourage anyone that owns a business to invest in a marketing education, the real place to start is defining who YOU are and what type of practice you wish to have. Literally, anything is possible, but you can’t get there without a concept of what your dream practice resembles. If you love restorative dentistry, developing that part of your practice makes perfect sense. If you love ortho, there have never been more options to help patients get a straighter smile. Invisalign and Six Month Smiles have made orthodontics more accessible than ever before to the general population.

The great thing about dentistry today, is that we offer many services that our patients NEED, but also many that they WANT. For example, a patient can survive without teeth, but they are much happier with their appearance if they have a beautiful set of dentures. They are even happier if they have implants to secure their denture, so that it doesn’t fly out of their mouth when they laugh.

I look at my marketing as layers.  We market for new patients for replacing patients that move, die or just don’t click.  Then we layer on targeted niche marketing for implants, Invisalign, sleep apnea and TMJ/headache relief (Trudenta), and some other niches in dentistry that we have developed.

When I first began marketing, I have to admit, I was not great at tracking, but now it’s my favorite game – a little addictive, actually.  I check our system on MyDentistCalls.com nearly every day just to see what calls come in from which campaign.  It allows me to really pinpoint what is a better return on investment for my practice’s marketing dollars. It has made marketing so much more predictable and a ton more fun. It truly takes much of the guesswork out of marketing.

Referrals, PR (charity, networking groups, customer service, press releases) and training and teaching my team to think like a marketer and a caring, kind dental team is the best use of my time and energy.  Marketing is the best use of my money (along with time, as well), it’s built me tons of equity and a practice in which the revenue fuels tons of fun and freedom for me and my family.

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