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What’s YOUR Sign?

I know the phrase, “what’s your sign?”, has been around a while, but I like to give old things a new twist. SO, here goes. What is the sign that fatigue, overwhelm and just plain burn-out is happening in your life or in your practice? Have you checked in a while? If you haven’t checked, are you too afraid to look? We spend WAY too much time at the office to not LOVE it!
My sign is that I haven’t had a night out with my husband in WAY too long, or my office is a disaster, or I just feel like I need to sit down – permanently. Not life or death stuff, but definitely signs that I am not prioritizing well.

Here’s the deal – if you don’t love what you’re doing, it’s time to change something. A friend of mine put it best – I LOVE hiring people that are smarter than me to “fix” something that I am not doing as well as I could or maybe even should. Put another way, I really like to find shortcuts. I have hired a long, long list of professionals that have helped me in almost all aspects of my life. A professional organizer, a personal trainer, a business coach, a marketing coach, you name it, I’ve hired them. Some I even use still today if I continue to struggle with areas of my life, personal and business. Even Tiger Woods still has a coach, because it’s necessary to maintain momentum and to gain effective change and growth.

Step 1 is to take a good long, honest look at your life and your practice. Step 2 is up to you.

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What is the Biggest Step You Are Skipping With Your Marketing?

The major thing that dentists are skipping in their marketing (and I did it, too, once upon a time), is to decide who they want to be before throwing a bunch of marketing out there.
The reason is that not knowing who you are (or who your company is trying to be) is confusing to your target market.
Statistically speaking, a confused patient has trouble making a decision.
It’s not easy to get someone through the door, let alone, to accept our recommended treatment if they don’t understand what we can do for them. There are so many wonderful choices in dentistry today. We can be the dentist that helps severely anxious patients, the cosmetic specialist, the sleep apnea expert, or the implant dentist. So many choices, but patients will not get to you if you are not clear who your practice wants to serve. The great news is that we don’t have to choose just one thing – but we do have to choose.

I just had lunch with one of my favorite people in the world, a dear friend who is a banking executive in marketing for the company. Even her bank is spending time, energy and money to decide who they are and what customers are right for them. It doesn’t mean that they are turning down business left and right, but they are working hard to determine who they want to be for their customers.

Banks and every other company need to do this – what are you planning to do?